As a seasoned platform and content company, at Wonderborn we know that creating great content is only half the story. In the modern, content rich, digital landscape, without clearly defined, and expertly executed distribution strategies great content can easily get lost in the crowd.
This is why we’re as focussed on developing influential platforms for our content, as we are in creating the content itself. Platforms like www.raiseupfaith.com enable us to reach influential leaders and practitioners, encouraging wide distribution through subscriber networks. While apps like The Little Worship Company Digital World or YouTube channels like The Baby Club enable us to go direct into families, encouraging deep, personal engagement.
Carry on reading to find out more about some of Wonderborn’s in-house platforms.
Click here to get in touch, and talk about how Wonderborn can help your content find it’s own platform.
RaiseUPfaith.com
RaiseUPfaith.com was launched in July 2021 to help children’s and youth workers discover and plan great Sunday school experiences. This youth and children’s ministry platform is a bespoke build, and it includes unique lesson planning functionality, giving users the content discoverability of Disney+, coupled with the presentability of an e-learning platform. Partnering technology and content enables us to build a unique value proposition for our users.
RaiseUP is underpinned by a robust marketing funnel framework, meaning that it is optimised to be discoverable, to acquire new users, and to retain subscribers.
Little Worship Company Digital World
The Little Worship Company Digital World is a bespoke built app, available in all the usual places. The app is the perfect aggregation platform for all of the Little Worship Company content that Wonderborn has produced. While third party platforms (such as YouTube or Spotify) can be great from a discoverability point of view, it is on the app that we are able to develop a truly immersive entertainment experience. Using our unique functionality, and horizontal navigation, kids and families can explore all the content options available to them (songs, crafts, prayers, Bible quotes, exclusive stories, games and more…), unhindered, and undistracted.
Kids and parents love it, that’s why we have a 4.7 rating in the App Store!
The Baby Club YouTube Channel
The Baby Club YouTube channel is our primary online destination for this much loved Cbeebies show. We have successfully optimised the channel for search and click through on both YouTube and YouTube Kids, and now enjoy millions of streams across a wide range of well curated content playlists. The reach of the channel enables us to both further monetise the IP that we have in the content, but also increase our direct relationship with the audience - cementing the value of the brand.