Good: We believe media and technology are good. We focus on supporting the creation of content which promotes values, transformation and human flourishing. "The eyes are a lamp to light your way. If your eyes are healthy, your whole body will be full of light". Our content and positive messages help bring this light into homes and schools.

Inspirational: Great stories don't just entertain they inspire. We want to produce content that inspires individuals, families and transforms culture. Our worldview is about discovering our unique talents, who we are made to be and how we can have an impact on the world. Therefore our content explores values and responsibilities through themes that challenge world views and promote justice.

Valued: We value people, honesty and transparency. We strive to honour people's time and talents through equitable business models and responsible business practice.