Our goal is to inspire and awaken wonder across the generations through the finest entertainment experiences.
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WonderBorn Studios brings together a global team of award winning programme makers and business executives to create engaging and values-led entertainment.


Toby Hughes (CEO) is a Technology, Media & Fintech entrepreneur and investor. In 2015 he was named in the Insider Media List of 42 under 42 entrepreneurs and in 2017 was one of SETsquared Partnerships 50 in 15 (Top 50 entrepreneurs in its 15-year history).

Toby launched Blue Speck Financial Ltd (now Momentum Financial Technology Ltd, which sold to South African MMI Holdings Ltd) and MoneyHub (which went on to win Best in Show awards at London Finovate 2014 & Platforum 2014). He is also the creator of the YourWealth.co.uk website.


Stephanie Gauld (Head of Digital Strategy) heads up digital strategy and product at Wonderborn. Prior to this, she headed up digital strategy for EMMY award-winning children's property, Bing. Steph previously worked at Egmont as Digital Publisher, developing new IP and stand-alone digital products, including a no 1 app in 28 markets, and at Disney where she set up the EMEA virtual worlds team, including launching the leading virtual world Club Penguin in Europe.

Steph set up CBeebies online and interactive TV at the BBC, creating the content strategy, gaining BAFTA nominations and leading this team for six years. She also received the BAFTA Kids’ award for Club Penguin in 2008 (Head, Disney Online Studios).


Dominic Parry (Head of Production) is responsible for negotiation of commercial rights for CBeebies Land between the BBC and Merlin Entertainment. He is the former COO of BBC Children’s and a BBC Natural History Unit Business Executive.

Dom has experience of advising across numerous children’s and mainstream productions, bringing budgets in on time and leading rights negotiations.


Joe Watson (Senior Development and Production Executive) helped to establish a strong children’s presence at the BBC Natural History Unit in 2008, working in development and then in production to launch CBBC’s Natural Born Hunters, All about Animals and CBeebies Andy’s Wild Adventures.

Joe is also passionate about overseas development, entering television through her specialism in global concerns and public fundraising with credits on Comic Relief, Sport Relief, DIY SOS and Ray Mears.


Jolie Greenwood (Production Manager) has over 13 years experience in programme making. Jolie has experience in managing complex series such as underwater HD series for BBC1 Ocean Giants.

Jolie also worked as a Production Manager for BBC Natural History Unit Development, with responsibility for all Natural History Children’s titles. Jolie has set up filming across the world - from drama shoots in New York to filming big cats in Kenya for Big Cat Diary to a 40 person Live OB for Springwatch.


Jo Sunderland (Head of Engagement) is a former BBC Journalist and Video Producer. During her time there, Jo was the BBC Outreach and Corporate Responsibility Project Manager and was responsible for BBC Bristol community engagement and stakeholder management.

She launched an award-winning BBC schools outreach programme working with 6,000 students at Bristol's most hard-to-reach schools.



Jon Hancock (Creative Associate) is Co-founder and Director of Production at Three Arrows Media and the BAFTA-winning Series Producer of Swashbuckle for CBeebies.

As a former BBC Series Producer he has over 15 years experience making high quality content for one of the world’s most popular children’s channels.


David Hallam (Creative Associate) is Co-founder and Creative Director at Three Arrows Media and a former Head of Development at Zodiak Kids and Initial Kids/Endemol.

David has overseen the development of over 30 broadcast series including the award-winning Zack & Quack (Nick Jr) and the international hit series Mister Maker (currently broadcast on over 200 territories and watched by 92% of UK 4-6 year olds).

We saw an opportunity and felt led to build a business that combined technology, entertainment and storytelling with strong morals, values and eternal truths.